Motul is now a KRT Top Sponsor, creating an important new relationship marking a new era of partnership and possibilities on and off track.
As title sponsors of the WorldSBK championship itself, and having an already impressive portfolio of motorsports engagement and success, Motul is a top brand in the field of lubricants. It has a particularly deep specialisation in motorcycling and a long-standing reach inside the WorldSBK paddock.
Motul also has a strong R&D programme, working together with the engineering department of Kawasaki Motors, Ltd. (KMC) in Japan. As well as being a lubricants supplier, Motul produces a huge range of leading-edge specialist products for care and maintenance of motorcycles; products that KRTs mechanics will use in the pitbox as they prepare for the imminent start to the 2024 Motul FIM Superbike World Championship.
Pierre Barrard, Chief Marketing Officer of Motul, stated: “We are delighted to further integrate into the Kawasaki family, continuing an extensive growth process that defines us as a commercial partner on a larger scale. We crown this pinnacle with the sponsorship of the WorldSBK team, symbolising not only a strategic alliance on product and technology endorsement but also reflecting the shared passion for innovation and performance that characterises both Motul and Kawasaki. As we embark on this thrilling journey as the official sponsor of the Kawasaki Racing Team in the WorldSBK Championship, we eagerly anticipate showcasing our collective capabilities and reaching new heights in the realm of motorcycle racing.”
Manabu Shinobu, Senior Manager Kawasaki Motors, Ltd. Marketing Department, stated: “As a company with engineering at its core, Kawasaki continually strives for perfection. For the best performance in our engines and ancillary systems such as brakes and drivetrains, we demand the very best lubricants and allied products as well as requiring consistency of quality on a global scale. We are therefore delighted to have achieved this agreement with Motul that includes both core lubricants and also bike care products, ensuring that we will maintain the cutting-edge performance of the Kawasaki Racing Team.”
Guim Roda, KRT Team Manager, stated: “The new partnership with Motul begins now and I am convinced it will quickly gather momentum and grow in significance over the coming years. We recognise and respect the efforts of Motul within the racing sphere and their wider commitment supporting many activities to bring the spirit of racing to all motorcycle and motorsport fans across the world. We have respect for this global reach and reputation, and it fits with our own KRT racing philosophy. At the same time, we are impressed with their technical development skills, creating the best products possible. In the world of lubricants, Motul is a major player combining professionalism with passion and this makes them an attractive partner. I'm sure we will work well as a team delivering success for each other and Kawasaki fans globally.”
#KRTNewStart2024